Tuesday, July 13, 2010

How To Buy Jewelry


You can't wait to slip that engagement ring on her finger. You know mom will burst into tears at the sight of sapphires. Your friends will drool when you show off that right hand ring. There is no reason fine jewelry shopping should be anything but fun, informational and ultimately satisfying. But research shows consumers find buying fine jewelry one of the least enjoyable shopping experiences. The following guide will not only tell you how to buy jewelry, but will give you gift giving tips every shopper should know before heading to the jewelry counter or making an online purchase. Our goal is to transform trepidation into confidence. Jewelry jitters be gone!

Know the facts:
We've all heard it before: knowledge is power. Buying jewelry can be one of the first major purchases in your lifetime, so it's important to know the facts before you face all the glitter.

Gold has been one of mankind's most revered substances since the beginning of time. The legends and myths surrounding gold are legendary and for many ancient civilizations, only the most powerful were permitted to bathe in gold's stunning rays. The pharaohs wore multiple gold necklaces and gold bracelets. In India, royal families would layer on gold earrings, gold pendants and gold bangles and in Europe, gold rings set with diamonds and precious gems were the aristocrats' accessories of choice.
Today though, the glamour and beauty of gold, while remaining as desirable as ever, are far more democratic.
Pure gold is known as 24k gold, but most jewelry is made from either 18k gold, 14k gold or 10k gold. While yellow gold is still probably the most popular color of gold, by mixing gold with other alloys, jewelers can create stunning golden shades. White gold, pink gold, rose gold, orange gold and even green gold are just some of the many colors of gold.
Whether you're looking for an 18k gold necklace, a 14k gold ring, 10k gold earrings or simply gold jewelry set with diamonds and gems, one thing you can be sure of is that all that is gold really does glitter.

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